Strong and delving attention propelled the brand from the start, swiftly recognising its experimental energy in draping, abstraction and the juxtaposition of beauty with military, structure with the fluid, fantasy with concrete. Fantasy and its figments have always remained the main plot of stories Gaurav tells. Many forest nymphs, mythological goddesses, mystical underwater sorceresses and sirens have meandered the ramps of Gaurav’s shows. Flight, birds, wings, embracing the light, the dark and the liberation from containment have been consistent ideas in all his tales.